Pasja

If what you are doing is not moving you towards your goals, then it's moving you away from your goals.

cloud BRIAN TRACY

It's not the events of our lives that shape us, but our beliefs as to what those events mean.

cloud TONY ROBBINS

If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.

cloud TONY ROBBINS

The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.

cloud BRIAN TRACY

Your greatest asset is your earning ability. Your greatest resource is your time.

cloud BRIAN TRACY

Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.

cloud Thomas Jefferson

All improvement in your life begins with an improvement in your mental pictures.

cloud BRIAN TRACY

Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.

cloud TONY ROBBINS

No great man ever complains of want of opportunities.

cloud Ralph Waldo Emerson

I cannot give you the formula for success, but I can give you the formula for failure--which is: Try to please everybody.

cloud Herbert Bayard Swope

No matter what is going on around you, think about your goals.

cloud BRIAN TRACY

You're happiest while you're making the greatest contribution.

cloud Robert F. Kennedy

If you do what you've always done, you'll get what you've always gotten.

cloud TONY ROBBINS

Try not to become a man of success but a man of value.

cloud Albert Einstein

The real leader has no need to lead-- he is content to point the way.

cloud Henry Miller

If you would create something, you must be something.

cloud Johann Wolfgang von Goethe

You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.

cloud BRIAN TRACY

Success is the sum of small efforts, repeated day in and day out.

cloud Robert Collier

It is in your moments of decision that your destiny is shaped.

cloud TONY ROBBINS

It is not your past thoughts or your future thoughts what count; the only thing that makes a difference in your life is the way you think at this very moment.

cloud BRIAN TRACY

The more you seek security, the less of it you have. But the more you seek opportunity, the more likely it is that you will achieve the security that you desire.

cloud BRIAN TRACY

It is not what we get. But who we become, what we contribute... that gives meaning to our lives.

cloud TONY ROBBINS

We will always tend to fulfill our own expectation of ourselves.

cloud BRIAN TRACY

The thing always happens that you really believe in; and the belief in a thing makes it happen.

cloud Frank Loyd Wright

Beliefs have the power to create and the power to destroy. Human beings have the awesome ability to take any experience of their lives and create a meaning that disempowers them or one that can literally save their lives.

cloud TONY ROBBINS

How am I going to live today in order to create the tomorrow I'm committed to?

cloud TONY ROBBINS

They can because they think they can.

cloud Virgil

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?

cloud BRIAN TRACY

Books

“ Methods of supporting sales process” authors Jakub Lewandowski, Jolanta Tkaczyk, Ewa Wytrążek
Supporting customer would not be possible without carefully planned actions aimed at supporting sales. Such activities are divided into direct and indirect ones. Their aim is to provide customer with information on the company`s offer and building trust between company and customer. We have prepared a booklet which will be of great use while improving sales processes. This publication also discusses such concepts like: forms of advertisements, examples of appropriate use of advertisements, basic merchandising objectives, examples of retail space arrangement, types of display, sponsoring as a tool for creating company new image.

The publication discusses the following themes:
- forms of advertisement
- examples of appropriate use of advertisement
- basic merchandising objectives
- examples of the arrangement of retail space
- types of exposition
- sponsoring as a tool of creating new image of company

Contents:
1. Introduction
2. Advertisement
2.1. Advertisement – the art of informing and shaping imagined pictures
2.1.1. Information transfer
2.2. Traditional and new forms of advertisement
2.2.1. TV ads
2.2.2. Radio ads
2.2.3. Press ads
2.2.4. External advertising - outdoor
2.2.5. Direct advertising
2.2.6. On - line advertising
2.3. Co-operation with professionals
2.3.1. Principles of buildings ads
2.4. Advertisement – cost or investment
3. Merchandising
3.1. What is merchandising
3.2. Objectives of merchandising
3.3. Principles of shaping retail space
3.3.1. Promotion displays
3.3.2. Detached displays
3.3.3. Permanent exhibitions
3.3.4 Exhibitions offered by producers
3.4 Methods of arranging products in a shop
3.4.1. Goods categories
3.4.2.Customer in retail space
3.5 Methods for boosting sales
4. Sponsoring
4.1. Sponsoring as a marketing tool
4.1.1. Sponsoring versus communication
4.1.2. Sponsoring versus image of company/brand name/product
4.1.3. Sponsoring versus sales
4.1.4. Sponsoring versus advertising and promotion
4.2. Strategy of sponsoring